Generating a lead for BPO is often the toughest jobs; very often it takes a lot of hard work and patience. Even the right tools play a prominent role to generate leads. Once you start a call centre business, hire the required staff and plan out strategies the biggest challenge is to get leads. In most cases the outsourcer provides you with the leads but there are 95 percent chances that most of them must have been exhausted.
Getting into the world of BPO and generating consistent BPO leads is one of the best ways to guarantee constant flow of income for your call centre business. If your contact centre primarily focuses on outbound call center then you need to have fresh leads.
Here is list of steps that can be helpful to generate maximum leads for a BPO company:
Start from the basics: Carry out a complete research over the internet and BPO directories to find your prospective customers. Always try to get the direct numbers of CEO or MDandrsquo;s of the companies than to go through a routed call.
Start making cold calls: This is one of the basics of lead generation and can be monotonous at times. For this you can hire some of the dedicated callers with good communication skills.
Learn to break the ice: Learn to break the ice; the first five minutes are important. This is the time when you open a call and gradually create interest on the other end.
Create an attractive BPO website: You have high chances of getting leads through your companyandrsquo;s website. Most of your clients will actually
Get a web presence: You can become the best agent in the world but if your company does not have a web presence you will lose out prospective customers. You can create web presence by optimizing your website.
Set up a SEO department: Bringing SEO in-house can be smart move. Every search engine optimization (SEO) strategy begins with the basics that are a search engine friendly website and the fundamentals of keyword and content development. If your website is optimized well there are high chances that your website gets good rankings in major search engines.
Boost sales: Most of the BPO agents will simply call or email BPO leads mentioned in the database and then set up an appointment. This strategy is too common; you should remember that, most of the companiesandrsquo; het hundreds of emails everyday. You need to be remembered by these prospective clients. You need to stand out.
Give out facts: When it comes to sending emails to your clients, send them facts and figures. Email them weekly with stats on your market. Remember to mail them with your contact information and companyandrsquo;s logo. Doing these simple steps will place you higher than your other BPO competitor.
Wow your clients: Most of the major companies look to outsource some of the non-core aspects of their business. If you have the manpower, infrastructure and technology you can get array of clients.
Use the right BPO lead systems: Many tasks of a BPO agent can repetitive. Using the BPO lead system and tools can help to save time. This can help you spend time on the tasks that can turn your BPO leads into BPO earnings.
Today the Indian BPO industry is the most upcoming and the mushrooming industry attracting all educated youth all over the country. Finding the right kind of leading and converting them into sales will boost your BPO business.